Since 1979 onwards, consumption, investment and net export plays there respective leading roles alternately in different phases of economic development in China. For the consecutive forty years, the GDP has been maintaining rapid growth. However, with great changes in the supply and demand structure in China, the economy in China goes from shortage to surplus.

Currently, the world is in the period of transformation when the international trade order is reshaped and a new round of industrial revolution is emerging. The industrial pattern that lasts 100 years is now encountering a critical period. Native brands in China are launching challenge against international brands. How will brands of the manufacturing industry rise in the new round of industrial revolution? The future corporate strategy and growth seems to be exceptionally important.

The Group’s official website comes online quietly to start the brand new strategic deployment

Lately, kitchen ware information finds that the official website of ARROW Home Group has been online on a brand new basis.

A brand new demonstration way is used for the new official website. The blue earth covering a land area of 149 million square kilometers and an ocean area of 361 million square kilometers appears at the homepage, with its back as 7.7 billion people of different kinds of skin and different nationalities, including more than 400million Chinese families. The “Global Master of Smart Home” has been positioned in a brand new manner adding more elements to “technology, future and openness”, which does not only demonstrate profound details of ARROW Home Group, but also its encouragement to perform constant exploration and innovation.

The new official website focuses more on the strategic blueprint of the Group’s industrial development, and sorted and constructed again the business development of ARROW Home Group for 26 years, which fully demonstrates the corporate slogan of ARROW Home Group as “Smart Home, Global Application”. It insists on the corporate core value as “to provide solutions to global smart home demands, and to improve people’s smart home life quality as well as the determination and confidence in the Group’s strategic transformation.

Based on the “international,intelligent and technological" design style, ARROW Home Group’s official website is the integration of wide video background, H5 dynamic special effects, core data increment and other digital display technologies, which integrate the contents in the Group's ecological layout such as news, technology,products, cases, corporate responsibility, etc making columns and content more expressive, thus having improved the overall visual impact so as to be of more design and digital characteristics to the extent that they will vividly annotate scientific and technological empowerment and international layout of ARROW Home Group, and the everlasting humanism since the establishment of the brands. Mu Boyun, brand director of ARROW Home Group, said that as one of the major approaches to brand image reshaping, a company’s official website is an important window for external brand display. The digital official website of ARROW Home Group allows the “intelligent and technological” concept expressed by the brands to be more abstract so that consumers will recognize information and overall image conveyed by brands by their visual senses so as to improve the identification of brands.

Pushing forward Digital Transformation and Innovating Values with Internationalized Vision

With the development up to now, China’s home enterprises have advanced together in scales with transnational enterprises. Moreover, their core technologies become more innovative and mature. From the perspective of market terminals, consumption of ceramic sanitary ware products become more self-confident, rich, mature and ready to try something new, while demands have entered the phase of high-end,personalized and intelligent customized demands. The industry has stepped into the user-driven era from the product-driven period. The differential orientation of different brands and product individualization becomes more and more difficult to be identified.

At the same time, with the rise of Industry 4.0, the Internet of Things, cloud services, and big data are breaking through the barriers of many industries, thus entering a critical period of industrial transformation and upgrading. Whether an enterprise can keep pace with the times,and can perform timely and overall check and adjust its own development strategy seems very important.

Internationalization becomes the general trend of open market, while digital transformation is the core driving force for digital economy. At this moment, ARROW Home Group is the first to release information, which is the signal that the home industry is extended from the traditional enterprise to the big smart home field.

Research findings show that for every rise in digital degree by 10%, the GDP per capita increases by0.5% to 0.62%, which coincides with the core value of ARROW as “improvement of people’s living quality of sanitary wares and innovation of people’s smart life space”. And to ensure market service using digital measures can also lay asolid foundation for current enterprises to cope with the present or future challenges. Digitalization will bring new space for high quality development to the Group’s internationalized industrial chain, and is expected to bring “brand samples” and “brand solutions” for the industry in the near future.

Profound transformation must be controlled from core products, research, development and outlets. Zhang Xuezhi, an experienced consultant in the industry, has been for long studying the development trajectory of leading enterprises in the bathroom industry. He says that in the early period of industrial development, market competition is inadequate, and business development focuses on manufacturing and outlets. By brand strategies, ARROW Home has seized the “rare terminal store resources”,which has most probably increased its “outlet density channel density” so as to increase distribution efficiency and achieve rapid business development and maximization of values.

However, in the fully competitive markets, ARROW Home Group can apply marketing resources by the brand strategy as “corporate brand + product brand”, which increases the efficiency of brand spread to constantly increase brand asset values to empower sales realization.

For ARROW Home Group and other traditional enterprises, the completion of primary transformation is the linked process. First of all, it is required to specify objects of transformation before we can perform a backward push transformation by taking advantage of emerging technologies.

Since its establishment for 26 years, strategies drive high quality development

Ever since,nongovernmental economy in Guangdong Province has been an important supporting force. From January to November 2019, private industrial enterprises above scale in Guangdong Province realized added value, up 7.4% year-on-year, and the contribution rate of added value of the province's industry above scale further improved.

Except the famous“Shunde Mode” for nongovernmental economy in Guangdong Province, we should not forget the ceramic tribe represented by the “Shiwan Mode” . The first lot of nongovernmental enterprises of ceramic sanitary wares in China emerged here,and they have defeated the then booming state-owned enterprises and have been developed in a flourishing manner up to now.

When there were numerous state-owned enterprises, ARROW was a very unimportant force. With help of its price strategy, ARROW’s one-piece toilets have covered the entire industry very quickly.

26 years later, the then unexpected winner has now become a very important  national sanitary ware enterprise in the industry, and is determined to be a smart home group that takes the lead in the world. Now, ARROW Home Group boasts ten production and manufacturing bases in Lecongof Shunde, Zhaoqing, Shaoguan, Jingdezhen, Dezhou, Yingcheng and other places covering an area of more than 6000 mu, with nearly 10000 brand franchise stores in the country; moreover, it has 8 laboratories with a total investment of RMB15million, 888 licensed patents, and powerful experimental capabilities with multiple functions. On April 10, 2018, upon approval by China Institute of standardization, it became one of the first lot of laboratories filed with water efficiency marks of toilets; in 2006, it joined efforts with Tsinghua University in the establishment of Product Design and R&D Center to jointly study the application of ergonomics to product design; in 2015, it became the brand of sanitary wares and ceramic tiles designated by China Pavilion at Expo Milan; in 2017, it established Research Institute of ARROW Home Group Intelligence Center, which focused on the research and development of smart home. By independent design and development, it has mastered core technology in the manufacture of smart home, carry out product layout on the basis of intelligence and customization to build the smart home ecological chain; in2019, it was chosen by the State again to be the designated ceramic sanitary ware supplier for China Pavilion at Expo 2020 Dubai, and stood on the international stage for and on behalf of China's intelligent manufacturing force, thus having made its strategic start for global layout.

In the transformation of ARROW Home Group to the global master of smart home, intelligence and multiple varieties are the orientation of transformation aiming to be the world’s leading group of smart home.

“Internet + Industry” must be the foundation for the sustainable development of the future economic society, which means that an enterprise must be more responsible before it can lead the industry,and push forward the healthy development of the industry. And now, it is the critical period to testify whether an enterprise can cater for the global development trend and take the lead in the industry.

ARROW Home Group represents the good orientation of the high quality development of nongovernmental enterprises in Guangdong Province at a high speed. It is there flection of the good spirit of the leader Xie Yuerong in daring to make progress and hard work. Running an enterprise does not only need a great number of data and market feedback, but also it needs the intuition and insight of the leader.

The listing of Alibaba is called the acute perception of financial crises by Ma Yun. Then, ever since,for a series of actions in the fields such as ceramic tiles, cupboards and customized furniture involved in by ARROW Home, Yu Zhenrong, founder of  Kitchen Ware Information highly appraised of Xie Yuerong and his enterprise.“Popularity, basing in brand influence of sanitary ceramics; pragmatism and progressiveness, simple corporate culture keeping pace with the times;personality of smartness, frankness and popular confidence are magic keys to the victory made ARROW Home markets. Just as a celebrity from the industry says, “The decision made by Xie Yuerong caters for the times. ARROW Home Group is expected to be a leading enterprise in the industry.